About Us

Our Story

What started as a simple desire to reduce our own plastic waste blossomed into something much bigger. In 2024, after struggling to find beautiful, practical, and truly sustainable products in one place, we decided to create the solution we were looking for.

Our Mission

To make sustainable living simple, stylish, and accessible for everyone. We believe that small changes, when made by many, create massive impact. Every product we offer is a step toward a plastic-free, more sustainable future.

Our Values

🌱 Sustainability First

Every decision we make starts with one question: “Is this the most sustainable choice?” From our product selection to our packaging, we constantly strive to minimize our environmental impact. We’re not perfect, but we’re committed to constantly improving and finding better solutions

🔍 Thorough Vetting

We don’t just sell products – we test them, use them, and believe in them. Each item in our collection goes through rigorous assessment for:

• Environmental impact
• Production ethics
• Material sustainability
• Durability and longevity
• Practicality in everyday use
• End-of-life disposal

💚 Transparency

We believe in complete honesty about our products and practices. You’ll always find:

• Clear information about materials and origins
• Detailed product environmental impact
• Honest pricing explanations
• Regular updates about our sustainability journey

🌍 Beyond Profit

While we’re a business, our decisions aren’t driven solely by profit. We:

• Plant a tree for every order
• Donate 1% of sales to environmental causes
• Support local environmental initiatives
• Partner with eco-friendly charities

Our Commitments

To Our Planet

• Plastic-free packaging
• Carbon-neutral shipping
• Sustainable materials
• Zero waste initiatives
• Regular beach/forest cleanups

To Our Customers

• Honest product descriptions
• Fair pricing
• Exceptional service
• Educational resources
• Community support

To Our Community

• Local sourcing where possible
• Supporting small businesses
• Educational workshops
• Community events
• Regular environmental initiatives

Our Impact So Far

• 50,000+ plastic items prevented from landfill
• 10,000+ trees planted
• 100,000+ kg CO2 offset
• £10,000+ donated to environmental causes
• 20+ local businesses supported
• 1,000+ customers helped to reduce waste